Our Story
Nevena Tomic
CEO & Founder, La Beaute Fatale & Professional Makeup Artist
Nevena Tomic is doing things her way when it comes to making a mark in the beauty industry. As the Founder & CEO of La Beaute Fatale, a cosmetics brand she launched in March 2018, Tomic is committed to providing high-end beauty products made with only top-quality ingredients and minus harmful chemicals. The end result…everlasting youthfulness.
Tomic has worked in the fashion & beauty space for over 15 years at corporate companies such as Walgreens, Sears, and Claire’s. She was a buyer for some of the largest cosmetic brands including L’Oreal, Maybelline, Revlon, Neutrogena, CoverGIrl, Almay and many more. While continuously choosing and sampling makeup items for the store display, Tomic began to learn about the types of ingredients used in makeup. It is through this role where gained the knowledge and product intelligence to envision a better future for makeup, where products complement the natural health of a man or woman’s skin.
Tomic moved from the sidelines of the beauty biz, to front and center where she could have a say in what ingredients were being put into specific cosmetics. She launched La Beaute Fatale, which translates to “The Fatal Beauty,” a notion that every woman carries an inner beauty that is powerful, strong, and destructive. Within, the first two years, the company sold over 1.3M units making them a top emerging brand in the market.
Tomic graduated with a Bachelor of Arts degree from the Art Institute of Chicago followed by a Master of Business Administration from Argosy University. She is currently pursuing a doctorate in EdD Organizational Leadership from Argosy University as well.
Tomic has over 20 years of Beauty and Fashion experience working all over the country for leading names in the industry. Originally, Nevena was officially trained as a makeup artist by the leadership team of Estee Lauder, MAC Cosmetics and ColorScience brands. Her knowledge in the world of beauty spans across television, social media, print, runway, brand management and editorial. Nevena worked at Estee Lauder on the professional makeup artist team traveling the country doing celebrity makeup for events. Nevena was a booking agent for the Women's Board at FORD Models Chicago where she learned the essence of beauty on camera. Nevena established strong relationships with NYFW working backstage for Diane Von Furstenberg, Noon by Noor, Emerson, Custo Barcelona and more! In 2016, she became the CEO/Founder of La Beaute Fatale Cosmetics and successfully launched the brand into a top emerging name. Her expertise led her to work with leading names like the Miss America and Mrs Universe pageants, E! news, Grammys, WGN Daytime Chicago, The Morning Blend Tampa Bay, VOGUE, US Weekly, Badgley Mischka, Bach Mai, Vivienne Tam, Nigel Barker, Macys, IPSY Beauty Box, Miami Swim Week, Beach Bunny SwimWear, and more. Nevena worked in corporate retail for large corporations like Walgreens, Sears, Claires, PepsiCo, Australian Gold where she partnered with retailers like Ulta, Sephora, CosmoProf, Sally Beauty Supply to grow their color cosmetics assortments. From there, she gained extensive experience with brands like LOreal, CoverGirl, Neutrogena, Almay, Maybelline, etc.
Nevena is a seasoned professional in public speaking and can bring a professional appeal to the industry to gain optimal exposure for brands, designers, fashion houses, magazines and press.
A pageant contestant for Miss Illinois, she won the “Miss Illinois USA 2012 Best Interview with the Judges Award.”
Tomic enjoys giving back to her community and supports Lifeline Mission - Rada Vranjesevic Orphanage Home, Feed My Starving Children, American Heart Association, and the American Cancer Society.