Never heard of this brand, I am completely loyal to a competing brand until I tried this-Wow! I tend to have dry lips & many lipsticks are too cakey or too greasy- not this one. It's perfect! Light, goes on well, doesn't feather away from the lip line, and bright color... fully saturated, nice hue. I might have to get some of your other colors...it's that good. Received this in my July Ipsy bag, and so happy I did! I am 54 years young.